Paid Advertising Lead – Bazel Support & Platform (Google Ads & LinkedIn Ads)

The Paid Advertising Lead – Bazel Support & Platform is responsible for designing, executing, optimizing, and scaling Aspect’s paid acquisition strategy across Google Ads, LinkedIn Ads, and related paid channels. This person blends performance marketing skills with a strong understanding of technical developer personas—especially platform engineering, DevOps/SRE, and software-build tooling.

You will own the paid funnel end-to-end: audience targeting, ad creative strategy, campaigns, landing pages, reporting, experimentation, and growth optimization. This role requires someone who can translate complex technical value propositions into effective, high-performing paid campaigns.

You will work closely with the Head of Marketing, Product Marketing Manager, Sales, and Engineering SMEs to ensure ads resonate with highly technical decision-makers.

Paid Acquisition Strategy & Execution

• Own and manage all Google Ads and LinkedIn Ads campaigns for Aspect’s Bazel platform and enterprise support offerings.
  
• Build, optimize, and scale campaigns focused on lead generation, retargeting, brand visibility, and developer engagement.
  
• Develop creative concepts and ad copy that speak authentically to technical audiences (developers, staff engineers, platform teams).
  
• Define and test messaging around Bazel adoption, build acceleration, CI/CD performance gains, monorepo tooling, and support services.
  

Audience Targeting & Technical Positioning

• Build custom audience segments including platform engineers, DevOps/SRE, build teams, engineering managers, and CTO-level buyers.
  
• Translate technical feature sets into differentiated value propositions appropriate for paid channels.
  
• Collaborate with Product Marketing to align campaign messaging with positioning, product launches, and technical narratives.
  

Performance Optimization & Experimentation

• Plan and execute A/B tests across creative, copy, audiences, formats, and landing pages.
  
• Monitor campaign performance and optimize toward CPL, MQL quality, pipeline contribution, and ROI targets.
  
• Implement conversion tracking, attribution models, and reporting dashboards.
  
• Identify opportunities to scale budgets efficiently while improving lead quality.
  

Cross-Functional Collaboration

• Partner with Product Marketing and Support teams to understand key technical pain points and content themes to leverage in ads.
  
• Work with Sales to ensure alignment on qualification criteria, lead quality feedback loops, and post-click conversion performance.
  
• Coordinate with the Content and Web teams to ensure landing pages reflect accurate technical positioning and maximize conversion rates.
  

Analytics, Reporting & Insights

• Own reporting on campaign performance, spend efficiency, and funnel contribution.
  
• Generate insights on developer audience behavior, keyword trends, and message resonance.
  
• Provide recommendations for new experiments, channels, and paid growth opportunities.
  
• Ensure accurate tracking infrastructure across Google Tag Manager, analytics tools, CRM, and marketing automation.

Required Qualifications

• 3–6+ years of experience managing Google Ads and LinkedIn Ads campaigns for B2B SaaS, developer tools, or technical audiences.
  
• Strong track record optimizing CPL, conversion rates, and paid pipeline contribution.
  
• Experience marketing to technical personas (engineering, DevOps/SRE, platform teams).
  
• Ability to understand developer workflows (CI/CD, build systems, monorepos) and translate them into high-performing ad messaging.
  
• Deep experience with keyword research, audience segmentation, and technical ad copywriting.
  
• Hands-on proficiency with Google Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, and analytics tools.
  
• Strong analytical skills and comfort managing budgets, dashboards, and performance metrics.
  
• Excellent communication with the ability to collaborate across marketing, product, and technical teams.
  

Preferred Qualifications

• Experience marketing or supporting Bazel, Pants, Buck, Blaze, Nx, or other build systems.
  
• Prior work with developer tools, CI/CD platforms, cloud infrastructure, or platform engineering products.
  
• Experience creating or advising on technical content (e.g., landing pages, one-pagers, value stories).
  
• Familiarity with HubSpot, Salesforce, Segment, or similar tools in a technical GTM funnel.
  
• Ability to develop light supporting materials (diagrams, product visuals, keyword-based themes).

• Work with industry leaders who helped develop Bazel and modern build systems at Google.
  
• Shape the future of developer productivity and reproducible builds for enterprise-scale software.
  
• A remote-first, engineering-led culture with strong open-source roots.
  
• Competitive compensation, meaningful equity, and flexible work arrangements.